The positions Overview
At MICA, we give students practical knowledge in management as well as learning in the classroom. Since the school’s foundation in 1991, MICA has focused on supplying the industry with excellent managers in the disciplines of marketing, media, and advertising. This achievement is proof of the institution’s high standards, diversified student body, and flexibility of its curriculum.

To ensure that the most suitable applicant pool is selected for its post graduate degrees, great emphasis has been placed on the rigorous selection procedure. MICA offers an original procedure for applying that includes the MICAT (MICA Admission Test), group activities, and individual interviews. The MICAT is a unique exam created to find prospective employees with the perfect combination.


by using a mix of broad expertise, aptitude, and psychometric tests. By providing Core and Foundational courses in the areas of Marketing, Business Administration, Electronic, and Media-Advertising along courses in Culture and Communication which includes Communications Theories, Imagining India, and Semiotics, the curriculum likewise adopts a balanced approach. Recognizing the Indian diaspora can be helped by this, which makes it crucial for marketing.

MICA affords students the opportunity to work on an assortment of real-world assignments with the industry along with internships during the summer with the objective to provide them the tools they need to adopt an industry-aligned approach. These chances enhance a MICA student’s analytical and logical capabilities while also offering a venue for them to use their imagination and unconventional thoughts.


Placement Officer The email address is

Online Batch 02 of the Post Graduate Certificate Program in Sales and Marketing Communication

The marketing environment is quickly transforming. Marketing experts are looking for imaginative approaches to cut through the noise and make sure their marketing communication tactics stand out from other businesses. A systematic, insightful, and deliberate approach to marketing needs to be adopted since digital media penetrates virtually every aspect of our life.

An in-depth comprehension of pertinent tools and strategies is required to all individuals from early-career professionals to corporate management to satisfy individuals and staying one step ahead of the other businesses.


The MICA (which used to be Mudra Institute of Communication, and Ahmedabad) Post-Graduate Certificate in Sales & Marketing Communication course of study was designed for helping you in strategically contemplating challenges in marketing and reconsidering the techniques used in interacting with and convincing customers. With a particular focus on marketing management, the program provides an extensive understanding of important ideas in sales and marketing communication.

With a mix of classroom instruction, virtual instruction, case studies from the real world, group discussions, in-class activities, and assignments, this nine-month program offers a challenging learning experience.

You will pick up the core competencies, knowledge, and frameworks need to manage efficient and coordinated sales and marketing communications techniques through this training course.

Learning Techniques
The Post-Graduate The certificate in Sales, Marketing, and Communication degree program is a nine-month, highly interactive course that will demonstrate to you the basic concepts of sales, advertising, and interactions while providing you with an established and tested guidelines you’re seeking to create effective marketing strategies.

This every two months curriculum integrates classroom instruction plus online sessions, case studies from the real world, group discussions, and homework.

The program also gives you the chance to participate in and learn from sessions led by industry experts during Direct to the desktop conversations.

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